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As a Graphic Designer II within Bruker’s creative department, I led the development of brand-aligned marketing and communication assets supporting advanced spatial biology technologies. I translated complex scientific concepts into accessible visual systems, ensuring consistency across digital, print, and event environments.

 

I also created standardized workflows and design processes that improved efficiency, scalability, and cross-team collaboration while maintaining a high level of visual quality.

EVENTS AND TRADESHOW

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Designed global trade show and event experiences that elevated brand visibility and strengthened customer engagement. Led end-to-end event branding across booth design, environmental graphics, and marketing collateral, creating large-scale brand environments that delivered high-impact audience experiences. Developed multi-channel event assets that communicated complex products with clarity while ensuring a consistent and cohesive brand presence across international exhibitions.

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MARKETING AND COMMUNICATIONS ASSETS

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Produced scalable marketing and product communication materials, including brochures, posters, and manuals, following established design standards to ensure consistency, accuracy, and production efficiency.

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Strategic Packaging & Brand Evolution

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Led the redesign and development of product packaging and visual identity systems to strengthen brand consistency and improve product presentation across global markets. Established structured design standards for typography, color usage, labeling, and layout hierarchy to ensure clarity, usability, and scalability across multiple product lines.

Collaborated with cross-functional teams to align packaging with brand strategy, marketing initiatives, and production requirements, resulting in a cohesive visual system that improved brand recognition and streamlined asset development.

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CX LAB VIDEO EDITING & MOTION CONTENT​

Produced and edited video content for CX Lab initiatives, transforming complex concepts into engaging visual narratives that support customer experience and brand communication. Managed post-production workflows including editing, motion graphics, and visual enhancements to deliver clear, impactful content aligned with brand standards and communication goals.​

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